LiveWell by Zurich
LiveWell by Zurich was a health and well-being app owned and operated by Zurich Insurance Group. Offered as an add-on to life insurance policies, the LiveWell app encouraged users to ‘Make health a habit’ by building wellness practices into their daily lives. By combining daily health tracking with expert guidance and a range of extra features, the LiveWell app aimed to help users create lasting healthy habits that improved their well-being over time.
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I was Lead Marketing Copywriter at LiveWell for 2 years from 2023 to 2025.
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Highlights
Creation of full funnel marketing campaigns that led to: 1.5 million downloads, 500,000 enrolments, and 150,000 Monthly Active Users​
​Core responsibilities
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Writing and editing articles, feature releases, announcements, email campaigns, video scripts, and web content on a range of health and wellness topics
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Collaborating with marketing, design, and product teams to create cohesive marketing campaigns for audiences in 20 countries
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Acting as ‘brand champion’ to establish brand and tone of voice documentation and maintain consistency across platforms
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Supporting local offices and senior management to align sales and marketing messaging, content, and presentations
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Strategising and executing email campaigns and organic social media for B2B and D2C audiences, collaborating with global teams to align messaging in 8 languages
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LiveWell has now been shut down, but you can review examples of our press releases below: